Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question “How often can I email my customers before my ‘opt-out’ rates skyrocket?”

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question “Why should I just be giving away my great content for free?”

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question “Should my company develop an iPhone application?”

A fad is a practice or interest followed for a time with exaggerated zeal. We’re watching the building of the exaggerated zeal phase for social media. However …

If you’re creating content for a very niche audience that’s smart (possibly smarter than you), make sure you do these three things if you’re about to create some content that’s contrarian …

Here’s how I believe you can convince any CEO to start using social media. Show them a plan – for their company – that highlights two ways you can reduce their costs and two ways you’re going to increase revenues.

What you want to do is create valuable content, share it with a well-defined audience, and engage with them in building a long-term relationship.

Whether it’s YouTube, SlideShare, or Google, advertising is one of the most effective ways today for these companies to drive revenue. Your consumers are bound to encounter advertising for your competitor’s products no matter where they go online today.

I think it’s much more valuable to participate in an online community like SlideShare and add valuable content for free than it is to buy banner ad space on YouTube, Google, SlideShare or anywhere else for that matter.

When it comes to choosing any content distribution channel I think it’s really important to define exactly what kind of content you’re trying to distribute and who you are trying to reach.

The answer to this question depends on the goals of your website. If you want your website to function as a static brochure telling people what you do and how you do it, then I don’t think you ever need to add new content.

However, if you want your customers, prospects and partners to look at you as an expert in your industry, you need to be adding valuable content at least three times a week.

If you are a consumer product or consumer service business, Facebook can be a very effective way to maintain a relationship with your existing and potential customers.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question: “What exactly is ‘online content marketing,’ anyway?”

Online communities can be extremely valuable, whether designed for online support or product feedback or just to provide an environment in which your customers, partners, and even vendors can all interact and add value to the discussion.

That being said, if there is already an online community in which people are actively discussing, critiquing, or even supporting your products I recommend you actually start participating there.

There are tons of tools out there designed specifically to track the activity that takes place on your website. There are paid tools, hosted solutions, open source solutions that you can deploy on your own, and even homegrown solutions that may fit your needs. Whatever tools you choose to analyze your Web traffic, make sure you’re actually analyzing it.

Flash has evolved tremendously. Today, flash actually represents a whole suite of applications like Adobe air and flex that offer a whole new level of application development.

Creating relevant content is one of the most important things you can do when you’re developing a content marketing strategy, or a custom content strategy. It’s also one of the most difficult. So as you’re creating content you need to make sure that it’s actually reaching the audience you intended.

Online content marketing builds relationships with leads, customers, partners and market leaders. Relationships influence buying decisions and buying decisions drive revenue… it’s that simple.

Not only does online content marketing drive revenue but it is one of the only ways I believe can actually position you or your company as a thought-leader in the market.

What’s a good banner ad strategy? Well, that’s similar to asking me what a good AdWord strategy is. It all depends. But a couple key considerations are …

It depends on what you’re trying to accomplish and where you’re distributing your banner ads. But let me boil down a couple of key considerations.

If you’re selling your products online using your own e-commerce platform, selecting a system can be a very daunting prospect. Here are three key points from our approach.

Email direct marketing is a great way to communicate with leads, customers, and partners. But if you’re going to continually send me marketing information attempting to get me to buy more, you’re going to have a high opt-out rate.

What should I be doing with my corporate blog? Here’s a few quick things to keep in mind…

Where should you put your video content? Do you know where your audience is? What’s great about aggregating your content outside of your domain is that you allow other people to share and consume that content in their own context.

If your web site has a high volume of relevant, valuable content, you shouldn’t have a search engine optimization problem. But here are three things you’ll want to check.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers this week’s question: “Should someone from my company be on Twitter?”

This Week’s Question: How much should I be spending on keywords?
My answer to this question really depends on where you’re spending your keyword buy and what your conversion rate is on those keywords.