Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the evolution of print @ The Smart Board.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the evolution of new media @ The Smart Board.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains why print is NOT dead @ The Smart Board.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, discusses the future of agencies at the Smart Board.

I think the lesson here is that you need to pick a node, and you need to understand the players on every node that you’re working through. You need to understand what they care about and what kind of content they’re creating.

You need to realize that content opportunities exist — even in a crowded market online, with 21 billion websites and web pages indexed.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how your dot com relates to the rest of the web.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how the concept of Appointment Television turned NBC into a powerhouse in the 80s and how the same concept can work for your web content.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how one company spent $52,000 to convert just one brand advocate with their recent television campaign.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, on why using traffic stats to measure a company’s success online SUCKS — explained @ the SmartBoard.
INTRO
Measuring your online success using simply traffic goals — how many people come to your website — is absurd! I think traffic goals suck. Let me show you a quick example [...]

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes how to use Compete.com to analyze web traffic.
INTRO
Last week I showed you how to use Google Insights to set the benchmark for search share within any market or brand on your way to determining online brand value. Today we’re going to use Compete.com to look at [...]

In this week’s episode …
Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes the how to monitor the conversation around your brand … at the SmartBoard.

In this week’s episode …
Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes the social media Influence Pyramid at the SmartBoard.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how content filters down to the consumer to drive brand value and spur conversation.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes his vision for the future of search engines like Google and Bing, and reveals what smaller search engines are doing better.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how to use the New Media Life Cycle and Brian Solis’s Conversation Prism to determine where you should be participating online.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how marketing and PR agencies should be working with social media agencies to create content.

Google Trends is an unbelievably powerful tool. If you haven’t spent time with Google Trends, you must take the time to dive in and begin analyzing conversations at a global scale.

Creating high-quality, relevant, frequently distributed content and developing a structure for the creation of that content should guarantee that you will be successful in converting a custom publication into an online content marketing strategy.

Let’s look at a new concept that we call aggregated reach. It’s just one way you can help clients understand the benefit of distributing and syndicating your content as far and wide as possible.

We’re seeing is a huge shift in the way people create and consume content on the Internet, and today we’ll walk you through a great example of how you have got to shift your worldview in order to take advantage of all the opportunities in the social media space.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how the Gartner Hype Cycle relates to Tippingpoint Labs’ New Media Life Cycle.

You’ve probably heard of content marketing — it’s been around since the late ’70s and early ’80s. I’m sure you’ve been on an airplane and pulled out the airline’s custom publication — like Advantage magazine from American Airlines — well that magazine is content marketing. So what is online content marketing then?

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains why companies should invest in creating online identities for their target audience.

Assuming you believe that valuable content can help drive revenue, position your company, and ultimately make sales — what makes valuable content? At Tippingpoint Labs, we have specific ideas about this, and at the SmartBoard, Andrew Davis explains.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the why companies should rethink the way they distribute content online.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the Balanced Content Distribution Portfolio @ the SmartBoard.
INTRO
Each week, we release a New Media Life Cycle Analysis for a content creation or distribution channel. The New Media Life Cycle Analysis might be interesting or exciting, but it’s what you do with these analyses that makes an [...]

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains why expensive microsites are not worth the investment @ the SmartBoard.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, goes to the SmartBoard to explain the New Media Life Cycle — a complicated concept with a really simple goal: maximize the impact of your content online.