Comments on: The Evolution of Print Explained @ The Smart Board http://www.tippingpointlabs.tv/2009/12/the-evolution-of-print-explained-the-smart-board/ Tippingpoint Labs TV - Online Content Marketing Work and Insight Wed, 10 Mar 2010 18:45:13 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Kyle http://www.tippingpointlabs.tv/2009/12/the-evolution-of-print-explained-the-smart-board/comment-page-1/#comment-97 Kyle Wed, 06 Jan 2010 17:35:52 +0000 http://www.tippingpointlabs.tv/?p=1112#comment-97 Drew, Great post. Re: PBJ Time -- This reminds me of an article I read in WIRED last year about how the site RedVsBlue.com (which hosts HALO related video content) was searching for a way to monetize when they finally realized they could print T-shirts with funny quotes from their web shows. Suddenly, the two guys who run the site had a way to convert all the kids who loved their site into customers, and both quit their day jobs to work on the site full-time. They now have all kinds of merch on the site. Re: StuffWhitePeopleLIke -- I'm curious about your thoughts on content like FutureMe.org, which is user-generated, and has that viral voyeurism appeal that FML.com has, but with taken the micro-blog element removed. It's like StuffWhitePeopleLIke in some ways, but SWPL is always creative and well-written. What happens when content loses that quality but retains mass appeal? Do you think loyalty is diminished? I always love to pick your brain on this stuff. TPL breaks it down once again! Drew,
Great post.
Re: PBJ Time — This reminds me of an article I read in WIRED last year about how the site RedVsBlue.com (which hosts HALO related video content) was searching for a way to monetize when they finally realized they could print T-shirts with funny quotes from their web shows. Suddenly, the two guys who run the site had a way to convert all the kids who loved their site into customers, and both quit their day jobs to work on the site full-time. They now have all kinds of merch on the site.

Re: StuffWhitePeopleLIke — I’m curious about your thoughts on content like FutureMe.org, which is user-generated, and has that viral voyeurism appeal that FML.com has, but with taken the micro-blog element removed. It’s like StuffWhitePeopleLIke in some ways, but SWPL is always creative and well-written. What happens when content loses that quality but retains mass appeal? Do you think loyalty is diminished? I always love to pick your brain on this stuff. TPL breaks it down once again!

]]> By: Anthony http://www.tippingpointlabs.tv/2009/12/the-evolution-of-print-explained-the-smart-board/comment-page-1/#comment-94 Anthony Sun, 20 Dec 2009 16:10:10 +0000 http://www.tippingpointlabs.tv/?p=1112#comment-94 Great insights Drew. I was recently speaking to a colleague who said something along the same lines, but called it the "Tila-fication" of content...(you'll see why this is ironic momentarily). He used an example of Tila Tequila (if you don't know who she is, be glad) to illustrate how someone can start with basically ANYTHING online, take it viral, build a following, communicate effectively with that following, and then use that momentum to move offline into everything from print to television. While I stared at him blankly, not sure whether or not to consider him a friend anymore (jk), he had a point. The print world could sit up, take notes and learn a lot from this. Rather than simply try to put a tourniquet on the main vein to stop the bleeding in a dying industry that often pits their own internal resources against one another (print VS. digital), they should look for ways to make their online content complimentary to their offline content, rather than trying to use one as a replacement for the other. Another great lesson from the TPL crew. Thanks. Great insights Drew. I was recently speaking to a colleague who said something along the same lines, but called it the “Tila-fication” of content…(you’ll see why this is ironic momentarily). He used an example of Tila Tequila (if you don’t know who she is, be glad) to illustrate how someone can start with basically ANYTHING online, take it viral, build a following, communicate effectively with that following, and then use that momentum to move offline into everything from print to television. While I stared at him blankly, not sure whether or not to consider him a friend anymore (jk), he had a point. The print world could sit up, take notes and learn a lot from this. Rather than simply try to put a tourniquet on the main vein to stop the bleeding in a dying industry that often pits their own internal resources against one another (print VS. digital), they should look for ways to make their online content complimentary to their offline content, rather than trying to use one as a replacement for the other. Another great lesson from the TPL crew. Thanks.

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