Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the evolution of print @ The Smart Board.

Tippingpoint’s own social media genius, Andy Rooney, sounds off on blogs.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the evolution of new media @ The Smart Board.

This interesting highlight video showcases three quick marketing perspecitves on social media. Great insight into some major brands and their take on the future of new media.

I found this great video shot and edited on Vimeo this morning. The stats aren’t new, but the visual style is. What do you think?

Tippingpoint’s own social media genius, Andy Rooney, sounds off on Twitter. #therearetoomanyhastags.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains why print is NOT dead @ The Smart Board.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, discusses the future of agencies at the Smart Board.

Tippingpoint’s own social media genius, Andy Rooney, sounds off on the trend of being “green.” Andy Rooney does not like being green.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question “How often can I email my customers before my ‘opt-out’ rates skyrocket?”

I think the lesson here is that you need to pick a node, and you need to understand the players on every node that you’re working through. You need to understand what they care about and what kind of content they’re creating.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question “Why should I just be giving away my great content for free?”

You need to realize that content opportunities exist — even in a crowded market online, with 21 billion websites and web pages indexed.

Social media expert and author of The New Rules of Marketing and PR, David Meerman Scott talks about strategies for publishing a successful eBook.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question “Should my company develop an iPhone application?”

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how your dot com relates to the rest of the web.

Joe Pulizzi, founder of content marketing blog Junta42, talks about strategies for publishing a successful eBook.

A fad is a practice or interest followed for a time with exaggerated zeal. We’re watching the building of the exaggerated zeal phase for social media. However …

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how the concept of Appointment Television turned NBC into a powerhouse in the 80s and how the same concept can work for your web content.

Bernie Borges, SEO expert and author of Marketing 2.0, on how content marketing can work in the Business to Business arena.

If you’re creating content for a very niche audience that’s smart (possibly smarter than you), make sure you do these three things if you’re about to create some content that’s contrarian …

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how one company spent $52,000 to convert just one brand advocate with their recent television campaign.

Stacy DeBroff, CEO of Mom Central Consulting, on how companies should approach amateur influencers and what that can mean to their bottom line.

Here’s how I believe you can convince any CEO to start using social media. Show them a plan – for their company – that highlights two ways you can reduce their costs and two ways you’re going to increase revenues.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, on why using traffic stats to measure a company’s success online SUCKS — explained @ the SmartBoard.
INTRO
Measuring your online success using simply traffic goals — how many people come to your website — is absurd! I think traffic goals suck. Let me show you a quick example [...]

Social media expert and author of The New Rules of Marketing and PR, David Meerman Scott talks about why marketing online has a whole new set of rules.

What you want to do is create valuable content, share it with a well-defined audience, and engage with them in building a long-term relationship.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes how to use Compete.com to analyze web traffic.
INTRO
Last week I showed you how to use Google Insights to set the benchmark for search share within any market or brand on your way to determining online brand value. Today we’re going to use Compete.com to look at [...]

Thomas Burgess, former Marketing Communications Manager for Rowenta, answers the question, How can companies effectively create brand advocates and what value do they ultimately bring?

In this week’s episode …
Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes the how to monitor the conversation around your brand … at the SmartBoard.

Putnam’s Mark McKenna talks about dealing with the complaince issues involved in participating in social media.

Whether it’s YouTube, SlideShare, or Google, advertising is one of the most effective ways today for these companies to drive revenue. Your consumers are bound to encounter advertising for your competitor’s products no matter where they go online today.

I think it’s much more valuable to participate in an online community like SlideShare and add valuable content for free than it is to buy banner ad space on YouTube, Google, SlideShare or anywhere else for that matter.

In this week’s episode …
Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes the social media Influence Pyramid at the SmartBoard.

Tim Flight, founder of GPSReview.net, describes what the future of blogs will look like.

When it comes to choosing any content distribution channel I think it’s really important to define exactly what kind of content you’re trying to distribute and who you are trying to reach.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how content filters down to the consumer to drive brand value and spur conversation.

Bernie Borges, SEO expert and author of Marketing 2.0, describes what effect the evolution of the web has had on marketing.

In this episode of Channel Surfing, Drew examines the web widget CrowdSound, a virtual suggestion box which could be a good match for online properties to get real-time feedback from visitors.

The answer to this question depends on the goals of your website. If you want your website to function as a static brochure telling people what you do and how you do it, then I don’t think you ever need to add new content.

However, if you want your customers, prospects and partners to look at you as an expert in your industry, you need to be adding valuable content at least three times a week.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, describes his vision for the future of search engines like Google and Bing, and reveals what smaller search engines are doing better.

Eric Sagalyn, Chief Technology Officer for Tippingpoint Labs, describes some best practices in mobile phone applications.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, examines Google Wave, a new offering from Google that could revolutionize the way we interact with each other.

If you are a consumer product or consumer service business, Facebook can be a very effective way to maintain a relationship with your existing and potential customers.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how to use the New Media Life Cycle and Brian Solis’s Conversation Prism to determine where you should be participating online.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers the question: “What exactly is ‘online content marketing,’ anyway?”

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how marketing and PR agencies should be working with social media agencies to create content.

Social media expert and author of The New Rules of Marketing and PR, David Meerman Scott talks about the benefits of producing high-quality, relevant, and frequent content online.

Online communities can be extremely valuable, whether designed for online support or product feedback or just to provide an environment in which your customers, partners, and even vendors can all interact and add value to the discussion.

That being said, if there is already an online community in which people are actively discussing, critiquing, or even supporting your products I recommend you actually start participating there.

Google Trends is an unbelievably powerful tool. If you haven’t spent time with Google Trends, you must take the time to dive in and begin analyzing conversations at a global scale.

Paige Arnof-Fenn on an easy way to grow your business and expand your network.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, examines Prezi, a colorful presentation platform that makes PowerPoint look like black and white television.

There are tons of tools out there designed specifically to track the activity that takes place on your website. There are paid tools, hosted solutions, open source solutions that you can deploy on your own, and even homegrown solutions that may fit your needs. Whatever tools you choose to analyze your Web traffic, make sure you’re actually analyzing it.

Creating high-quality, relevant, frequently distributed content and developing a structure for the creation of that content should guarantee that you will be successful in converting a custom publication into an online content marketing strategy.

Bill Shander, founder and CEO of Beehive Media, tells us why it makes sense for companies to consider open source development solutions.

Flash has evolved tremendously. Today, flash actually represents a whole suite of applications like Adobe air and flex that offer a whole new level of application development.

Let’s look at a new concept that we call aggregated reach. It’s just one way you can help clients understand the benefit of distributing and syndicating your content as far and wide as possible.

Social media expert and author of “The New Rules of Marketing and PR,” David Meerman Scott talks about measuring the return on investment for social media efforts.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, examines Ning.Com, a web platform (for creating social networks for anything) that allows users to aggregate all of their online identities — like LinkedIn or Facebook — in one place.

Creating relevant content is one of the most important things you can do when you’re developing a content marketing strategy, or a custom content strategy. It’s also one of the most difficult. So as you’re creating content you need to make sure that it’s actually reaching the audience you intended.

We’re seeing is a huge shift in the way people create and consume content on the Internet, and today we’ll walk you through a great example of how you have got to shift your worldview in order to take advantage of all the opportunities in the social media space.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, examines GetSatisfaction.Com, a free web platform that allows companies to connect better with their customers by combining their own support service forums with hundreds of other companies.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains how the Gartner Hype Cycle relates to Tippingpoint Labs’ New Media Life Cycle.

Online content marketing builds relationships with leads, customers, partners and market leaders. Relationships influence buying decisions and buying decisions drive revenue… it’s that simple.

Not only does online content marketing drive revenue but it is one of the only ways I believe can actually position you or your company as a thought-leader in the market.

Developer Eric Sagalyn describes the key to good interface design.

examines Robo.to, a new web channel that has taken off in only one month and leaves him speechless in only seconds.

What’s a good banner ad strategy? Well, that’s similar to asking me what a good AdWord strategy is. It all depends. But a couple key considerations are …

It depends on what you’re trying to accomplish and where you’re distributing your banner ads. But let me boil down a couple of key considerations.

You’ve probably heard of content marketing — it’s been around since the late ’70s and early ’80s. I’m sure you’ve been on an airplane and pulled out the airline’s custom publication — like Advantage magazine from American Airlines — well that magazine is content marketing. So what is online content marketing then?

Television Director Aaron Frutman describes how he approaches a video production for the web as opposed to broadcast television.

Andrew Davis surfs the channel, Zoho Chat — one of ZoHo’s many user-friendly applications — and demonstrates 5 good reasons to give it a shot right now.

If you’re selling your products online using your own e-commerce platform, selecting a system can be a very daunting prospect. Here are three key points from our approach.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains why companies should invest in creating online identities for their target audience.

SEO consultant Bill Wildman describes how quality content and a good content management system can affect your website’s ranking.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, shows you five things about 5min.com, a platform for five-minute videos.
1. Great focus: telling or teaching you about something in 5 minutes
2. Long list of categories with lots of content: You want to learn how to [you name it] – it’s here.
3. Overall quality is good
4. The [...]

How to use Google Analytics to see what you can about the audience that’s reaching you – traffic sources, referring sites, and what they tell you about your content.

Email direct marketing is a great way to communicate with leads, customers, and partners. But if you’re going to continually send me marketing information attempting to get me to buy more, you’re going to have a high opt-out rate.

Assuming you believe that valuable content can help drive revenue, position your company, and ultimately make sales — what makes valuable content? At Tippingpoint Labs, we have specific ideas about this, and at the SmartBoard, Andrew Davis explains.

Rob Sheard, VP of Marketing for appliance manufacturer Breville USA, talks about how quality content relates to increased sales.

Channel surf with Drew for a quick look at Duck Duck Go, a new platform that is changing expectations for search engines.

What should I be doing with my corporate blog? Here’s a few quick things to keep in mind…

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the why companies should rethink the way they distribute content online.

Robert Oakley, VP of Marketing for OR-Live, on using your corporate website to capture more leads.

Only brands who embrace and, more importantly, commit to creating content alongside the masses will weather the storm.

Channel surf with Drew for a quick look at 5 things about Scribd: iPaper, embed, stats, Scribd Store, and groups. If you’re not on Scribd, you should be.

Quality will be defined relative to the distribution channel and will be decided by the content’s intended audience.

Success will no longer be measured in page visits and giant spikes in content consumption, but in long-term relationships with amateur influencers, prosumers, and brand advocates.

ROI for social networks will no longer be gauged by impressions, engagement, or reach, but defined by the value found in the community’s ability to change and enhance products and marketing and to drive new business.

Where should you put your video content? Do you know where your audience is? What’s great about aggregating your content outside of your domain is that you allow other people to share and consume that content in their own context.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains the Balanced Content Distribution Portfolio @ the SmartBoard.
INTRO
Each week, we release a New Media Life Cycle Analysis for a content creation or distribution channel. The New Media Life Cycle Analysis might be interesting or exciting, but it’s what you do with these analyses that makes an [...]

Brad Schwarzenbach, Web Content Specialist for TomTom, discusses TomTom’s corporate blog strategy on this week’s :60 Seconds with…

Members will feel they must reduce network participation where value is unclear while they increase activities on networks where their opinions are heard, their content is shared, and the network reciprocates with valuable content.

Does the general public know the difference between Firefox and Google? Does everyone know how to use an RSS feed? What are the most popular apps? What’s the Word on the Street?

ROI for social networks will no longer be gauged by impressions, engagement, or reach, but defined by the value found in the community’s ability to change and enhance products and marketing and to drive new business.

Social media’s emphasis on sharing content among trusted ‘friends,’ ‘followers,’ or ‘connections’ has taken precedence in many people’s daily online activities as the most effective way to find relevant content.

This episode of Channel Surfing sees an exploration of Mogulus, a popular video streaming application, as surfed by Tippingpoint Labs’ Chief Content Officer, Andrew Davis.

Provide your audience with their preferred context for your content on branded web platforms that invite amateur influencers and prosumers to redistribute your content – that is the future of branded marketing online.

If your web site has a high volume of relevant, valuable content, you shouldn’t have a search engine optimization problem. But here are three things you’ll want to check.

Paradoxically, the ERA OF ENABLEMENT will result in the generation of a high volume of low-quality content. The barriers to creating content are so low, we will see a proliferation of niche-focused, content-creating ‘nexperts’ (niche experts) in every category under the sun.
Their ability to rapidly create video, audio, text, or imagery will elevate these ‘amateur [...]

Introducing nine predictions for 2009 from Tippingpoint Labs’ Chief Strategy Officer, Andrew Davis.

Community platforms that enable instant, participant-generated content are already growing rapidly, and so is the value of their content. It’s time to embrace the ERA OF ENABLEMENT.

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, explains why expensive microsites are not worth the investment @ the SmartBoard.

In this week’s :60 Seconds with… Daren Gill, Vice President and General Manager of mobile search and streaming company, vTap, discusses how companies should be experimenting with mobile video.

How to use Google Analytics to determine the lifespan of your content. What’s evergreen and what’s not? When is time up on timely content?

In this episode of Channel Surfing, Andrew Davis, Chief Content Officer for Tippingpoint Labs, examines Ustream, a popular video streaming platform.

Andrew Davis, Chief Strategy Officer for Tippingpoint Labs, answers this week’s question: “Should someone from my company be on Twitter?”

Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, goes to the SmartBoard to explain the New Media Life Cycle — a complicated concept with a really simple goal: maximize the impact of your content online.

Bill Shander, founder and CEO of Beehive Media

How to use the Firefox Add-on, Tumblr Post, to drag and drop any kind of content right to your Tumblelog.

Mobile video streaming is pretty new to the game. Basically, people stream video live from their mobile phones. Today, I’m going to take a quick look at Flixwagon and Qik.

This Week’s Question: How much should I be spending on keywords?
My answer to this question really depends on where you’re spending your keyword buy and what your conversion rate is on those keywords.

There’s a limit to in-wiki editing on images, but why stop till you’ve reached it? Easy steps for editing images.

An image can recur across many wiki pages, updating everywhere if you upload a new version of the image.

On the Deki Wiki, files are versioned if you load to the same page using the same filename each time. Here’s the scoop at the basic level.

There are some gotchas in making links on Deki Wiki, so be guided.

What could be easier than editing style and layout in Deki Wiki? A: Editing style and layout in Deki Wiki after you’ve watched this tutorial.

We chose the Deki Wiki because it’s so easy to work with – editing is where it’s so evident!

Here we tour a typical layout of resources in the free, open source version of Mindtouch’s Deki Wiki.

Day 1 on a wiki: set your preferences and fill in your profile.